Pink Friday is a shopping movement designed to highlight and support small businesses, particularly local boutiques, ahead of the holiday shopping season. Launched as an alternative to Black Friday, which tends to favor big-box retailers, Pink Friday encourages shoppers to prioritize their purchases with small, local businesses the Friday before Thanksgiving.
This initiative benefits small business owners, especially boutique shops, by giving them a dedicated day to stand out and attract holiday shoppers. With many small businesses often overshadowed by large corporations during major shopping events, Pink Friday shines a spotlight on the unique, curated products and personalized services that these businesses offer.
For local communities, Pink Friday is an opportunity to support the backbone of the economy—small businesses. When consumers shop small, more of the money stays within the community, helping local businesses thrive and strengthening the local economy. Boutiques, especially those selling specialty or handmade items, can see a significant boost as shoppers are reminded of the quality, care, and personal attention they receive when shopping local.
By participating in Pink Friday, shoppers are not only investing in unique products but also supporting entrepreneurs and families in their own neighborhoods. It’s a celebration of the power of small business, local connections, and sustainable shopping.
Whether you own a boutique or love supporting local businesses, Pink Friday is a chance to keep holiday shopping meaningful and community-focused.
The Chamber will be highlighting our local merchants that will have special savings, activities and offers on Pink Friday. Please let us know if we can include you and what you plan to offer your customers.
